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Your website is your Storefront, the repository of your company information, the stroke to turn your social media - especially a vital lead generation tool. And their web content is the axis on which everything deviates. As a writer, you just can not afford to get it wrong, especially on your own website. By drawing attention to a few foundations, you can bring your website copy to the point where it is not only pretty good, but the goals you want.
Here are my top 5 back-to-basics tips for writing better web content:
The number one error inexperienced writers tend to focus on what they can offer instead of the offer to the customer. Instead of writing the web content, all talking about it, you will focus on your reader, and what you use your services. Replace most cases of "we" or "I" by "you". If it does not make sense, you have to rewrite it for this to do.
The old way to write business copy that is impersonal is done. Over. Broken. Passive voice, indirect speech are great no no. Talk directly to your reader about your web content with active, direct language and words with active, direct voice and "doing". This makes your copy implementable and motivates your customers to move.
Example: Instead of "We offer simple, affordable solutions that scales on your needs," you get simple, affordable solutions that scalate to your needs. "
Here is another, very simple change: replace "creates copier that sells your products and services effectively" to generate the copy that sells your products and services effectively. "
See the difference? In the first you say what you do for you. In the second, they encourage them to encourage this. With your help of course. The difference is a letter!
People do not read on the internet, they scan after many years of research from the Norman Group Nielsen. So these big blocks of long-diagram text, which they are so proud, just do not cut!
Make it with easy formatting, z. B.:
Example: see above! Use short content that broke all pair lines and denied images, headings, paragraphs and lists.
Your readers will not have all college graduations. No Sir! How to write the web content that is copied like academic textbook, a secure way to lose your attention. Just keep it, use the language of laymen and write as if you speak directly with a real person.
Example: "Research indicates that the informative materials produced for the masses provides an excellent ROI." Seriously? Could not just say "Research shows that the useful information you write for users will give you great results."
We all liked the victim of the search engine optimization in the next few years. Yesterday it was the keyword filling; Today is the web content that must be between 600 and 800 words for Google to "find". Make sure you need a fair amount of content on your website if you can thoroughly describe your range of services, but "Rattling On" is aimless of a cardinal sin in the internet world.
Hold up your copy list, go to the point and indicate what each page in the intro paragraph can be reached correctly.worn
Imagine the story telling these six words and how long could it be. And yet it is not.
None of these tips is a rocket science.They are all basic principles of good copywriting adapted and used for the web content. Write your copy, then go with each of these ideas, a single time. You will be surprised how different - and better - your finished piece turns out.
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