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In my mentoring work, I often find myself that I introduced my mentees into a fundamental fact of life for freelance writers: If you want to earn more, you must market your company aggressively. Answering Craigslist or Kijiji ads is unlikely to receive $ 1 a word or 100 US dollars per hour gigs. To find really well paid work, you have to prospect.
This often creates a reaction along the lines of "I shy! I'm not good in the network."
However, there is not only a marketing strategy in the universe, there are many. Today I would like to act today a two-piece post, which highlights some of the diverse opportunities to market as a freelance writer. Today, 11 different 3-D-World marketing approaches. Somewhere here there is a strategy that is a fit for whom you are, and the kind of paperwork you want to find.
1. In-person network . I know that you do not want to hear it. In - personal networking, however, is not very effective, it can actually be fun. Just think - they rise from their writing sinus, drink a drink and a nibbling and meet new people who could help them make more money. Unless you are catastrophically shy, I want you to try it.
Bring business cards. Go around and introduce yourself as many people as possible. Overcome any shatteriness that you have to persist yourself by spending the most part of your time to put others, why they came, what they do, what they do, and possibly what they are looking for in a writer. If this description does not fit with you, try to recommend you someone. Networking is concerned with learning the needs of others and support each other by pushing themselves to the throats of other people. You do not have to be intrusive - be helpful. Personally, I was in two personal network events and got great connections that led to wonderful number customers in both times.
Experiment with places to the network - I had a good success in Seattle with MediaBistro events, but your city can be different. I was told that the linked: Seattle-in-person events rock too. Find your Networking Sweet Spot and visit it as often as possible.
2. Direct mail. I have never tried that, but many of the top copywriter in this area develop a Prospect list, and then the audition sends Direct Mail Sense, right? One of them is Pete Savage - he sent a DM letter and received $ 64,000 of the new business, and he sells a kit that describes how he did. I usually do not attach products, but if you are interested in the works of the texts, this can be worth a look. I can guarantee for Pete - he is the true deal. I can give you a tip that I aroused from the newsletter from Pete it makes it unavoidable for a reception ... apparently she feels forced to open it to learn what the bump makes.
3. Calculations . Take the right, simply take the phone, call a company you want to copy, and ask for communication or marketing manager. Or call the publisher of a publication for which you want to write. Ask them if you use freelance writers. Be prepared to lift your ideas for stories about editors or your Copywriting services to companies. Many will say no, but the persistence can really pay off here. Anyone who tries to report it will get new accounts, and that every 10 or 20 calls receive a "yes". Treat yourself to an advantage and check your existing website or other materials before you can call. They can have certain weaknesses in their current marketing and describe how the materials they would create, bring their needs and introduce new customers.
4. White papers. Create a white paper about the value of your Copywriting service and demonstrates the benefits for companies that you use. Similar to the direct mail strategy, this is particularly great if you want to write white papers for companies. If you have not written white papers, you should learn something about them because they are just the hottest sales tool in Copywriting, and they pay very well.
5. Free or paid seminars . You can be personally over the web, about the phone, you call it. But a class in a topic like "How Copywriting can help you help your company" can contact you with many good prospects in a singly swoop. Some want to recharge a little for the class while you pronounce Looky Loos and qualifying, very interested leads that become more likely to become customers.
6. Free Downloads . Create a helpful article article with advice or tips on how to communicate the value of your company or another other topic, which ultimately leads to a conclusion that Setting a professional writer will help your business. Set it to your website as a free download in Exchange for which you capture your e-mail address. Presto, they build a great marketing list and put their name the potential customers as they present themselves as an expert. (OK, this tip contains a computer ... but it's not social media, so it's in the 3D list.)
7. T-shirts and car decals. That's right, think of you, like any bike shop or car wash, and promote the fact that you are a freelance writer everywhere!
8. competitions and surveys. Keep a competition for the worst business website and give the winning-free home content or write your organic side or whatever you want to offer. Or take a survey on the most important thing to say on a business website, and give the winner a free consultation. Of course, the participants must submit their contact information by receiving an immediate list of companies that require textters. This not only gets you prospects and a great pre-and-after example, you could tell the local papers and also written down.
9. charity donations. Not your children's school has an annual auction? Donate an article for a company or a free brochure. Great to know the whole city that you are a writer.
10. Set a press release. Have you expanded into a new field? Has a virtual wizard set? Does your office move? Many local papers have business columns that publish these messages together with their photo in some cases. If not your local paper, try your chamber newsletter (you belong, right?).
11. partner or mutual offers. Do you know a business whose products or services you use that could use web content? Make them for a barter - you do your website in exchange for free, including a free plug on your homepage that wrote the content.
Tune later this week for the final 10 marketing tips in 21-way to market your writing services: The Social Media Edition.
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